IPS 101
How to create a LUCRATIVE, SUSTAINABLE, and PASSION DRIVEN business.
In this introduction to IPS course, you will assess your current business model and find out if In Person Sales is the right fit for you, your clients and the vision you have for your business and brand. Krista will share her insight into pricing for a profit as well as how to move past the fear and create a fee structure that allows for your business AND bank account to grow.
Answer, "Is IPS the right business model for me and if so, how do I start?"
Collections or A La Carte, which option will work best for your brand
Create a comprehensive pricing structure
Compile your own fine art vendor list and Krista will share her favourites from around the world
Learn how to process and convert leads into bookings using in-person relationship building and IPS strategies
LESSON 1: Meet Krista
ASSIGNMENT
LESSON 2: Is IPS Right For Me?
LESSON 1: The Importance Of Knowing Your Numbers.
LESSON 2: CODB Example
LESSON 3: COG Example
ASSIGNMENT
LESSON 1: Compile Your Fine Art Vendor List
LESSON 2: Create A Boutique Client Experience Completely Unique To You And Your Brand.
Amie Roussel (Portrait Photographer) How Switching To IPS Has Dramatically Changed Her Process AND Profitability
LESSON 3: Do You Need a Studio To Be Successful?
Erin Stoneman (Birth and Lifestyle Photographer)-Holding Successful Reveal Appointments In Clients Home
ASSIGNMENT
Krista's Studio Tour
LESSON 1: The Components Of An IPS Pricing Structure
LESSON 2: Session Fee
LESSON 3: Collections or A La Carte, Which Option Will Work Best For Your Brand?
ASSIGNMENT
LESSON 1: Learn How To Identify Your IDEAL Client
LESSON 2: Community Marketing/Word Of Mouth And Referral Marketing
LESSON 3: Online Marketing
ASSIGNMENT
LESSON 1: Learn How To Process And Convert Leads Into Bookings Using In-Person Relationship Building And IPS Strategies
LESSON 2: IPS Scripting
LESSON 3: Learn to "Sell" Authentically And Organically
LESSON 4: IPS Software
ASSIGNMENT